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Tru-Diamonds™ - Luxurious...Ethical...Affordable. The New Chic

Tru-Diamonds™ are the luxurious, ethically produced super-gems that are so much like top quality mined diamonds even your jeweller won't know when you're wearing them.

With Tru-Diamonds™ jewellery you can enjoy all the status, pleasure and confidence of expensive diamond jewellery at a mere fraction of the price. No wonder fashionistas call them "The New Chic".

Ethically produced so you feel good - not guilty - wearing them

Scientifically developed Tru-Diamonds™ are produced in state-of-the-art facilities so you know for sure they are "conflict-free" and are not "blood diamonds". What's more, they are far kinder to the environment than mining for diamonds where as much as 250 tons of earth is blasted and excavated in order to find just one carat of gem diamond.

Celebrities, stars and VIP's wear them

  The public doesn't know it but more and more celebrities, stars and VIP's are wearing these amazing gems so they don't have to worry about losing
  them jostling in crowds, and they save on insurance!

 

Comparable to the finest diamonds

When you compare Tru-Diamonds™ to mined diamonds using characteristics that professional gemologists use to fine diamonds, every Tru-Diamond™ gem measure up to the very finest, top-grade mined diamonds.

As you can see from the chart, Tru-Diamonds™ gem are perfect ice-white in colour, flawlessly clear and cut to perfection with superlative brilliance, hardness and toughness whereas the vast majority of mined diamonds fall way below these grades. In fact, only a tiny portion of all mined diamonds can meet these grades - and those that do are hugely expensive.

Property Tru-Diamonds Mined Diamonds
One Carat Size One Carat One Carat
Colour Perfect Ice White Usually Off-White
Clarity Grade Always Flawless Usually Flawless
Cut Always Perfect Perfect to Poor
Hardness Cuts Glass (8.5) Cuts Glass (10)
Brilliance Superlative (2.2) Superlative (2.4)
Toughness Excellent VG to Excellent
Solitaire Ring (1ct)
18ct. Gold Clad
£119 £8500 or More

Tru-Diamonds™  are sourced from the foremost simulated diamond producers in the world.  Manufactured by a process that heats rare minerals to a temperature of over 5,000  degrees fahrenheit, to create a diamond-like cubic crystalline form of zirconium dioxide )ZrO2) (CZ_ which, when synthesized, is super hard and optically flawless. It should not be confused with zirconium silicate (ZrSiO4), sometimes erroneously called "cubic zirconium".

Each finished Tru-Diamonds™ gem is cut and polished by Swis master craftsmen, under the most stringent criteria, resulting in the finest top-grade gems with fiery brilliance and romantic allure usually seen only in the rarest, most expensive mined diamonds.

With Tru-Diamonds™ you always know what you'll get

You no longer need to worry about ordering jewellery from a great looking picture only to find, when you receive it, that you need a magnifying glass to see the stone.

With Tru-Diamonds™ you know exactly what you'll get as we clearly state the carat sizes for each piece.  The table below gives you a few examples of the diameter and relative sizes of some of the popular carat weights.

You can get a comprehensive and accurate chart by clicking here and printing out the PDF of the chart.

You'll notice 't.w.' alongside pieces with more than one gem - it stands for the 'total weight' of all the stones in the piece.

Trademarked for your protection

Tru-Diamonds™  and accompanying emblem are the worldwide trademarks of Monark Global Limited. They are your assurance of the world's finest, ethically produced super-gems. It is illegal to sell jewellery under the Tru-Diamonds™  name if it is not produced by Monark Global Limited to the highest possible quality standards. If you have doubt whether jewellery you are offered is genuine Tru-Diamonds™ merchandise, please email us at service@trudiamonds.co.uk

Beautifully Boxed and Certified for Quality and Authenticity

Every piece of Tru-Diamonds™ jewellery comes to you in a beautiful presentation box, accompanied by a Certificate of Authenticity confirming the pure white colour, superlative brilliance, flawless clarity, perfect cut and excellent level of hardness and toughness. You’ll also receive a copy of our exclusive triple guarantee and a helpful guide on how to care for your jewellery.

The Tru-Diamonds™ Exclusive Triple Guarantee

With every piece of Tru-Diamonds™ jewellery, you get this unique triple guarantee:

  1. 90-Day Money Back Trial:

    Enjoy your Tru-Diamonds™ jewellery for 90 days. Show it off to your friends, family and at work. If you are not absolutely delighted at the compliments you receive, we’ll refund your full purchase price.

  2. Lifetime Quality Guarantee:

    Tru-Diamonds™ gems are guaranteed to last a lifetime. In an unlikely event of damage or discolouration,  we’ll replace your stone without question or quibble.

  3. Full Replacement Warranty:

    Tru-Diamonds™  jewellery is manufactured to the highest quality standards. However, should your gemstone ever come loose from its mounting and is lost, we'll give you a replacement stone. No need to buy expensive insurance.

How to get the most from your Tru-Diamonds™ jewellery

With the proper care your Tru-Diamonds™ jewellery, like any fine diamond jewellery, will last a lifetime.  Bear in mind that precious metals like gold and platinum scratch fairly easily so take off your jewellery (especially rings) when doing the housework, yard work, gardening, on the beach or anytime they could rub against sand, metal or other abrasive substances.  Never let any fine jewellery come into contact with chlorine bleach.  When you're not wearing your jewellery, be sure to store in a fabric lined case or in a box with dividers to prevent one piece of jewellery scratching another (the presentation box in which you receive your Tru-Diamonds™ jewellery is ideal for this purpose).

When travelling, pack your jewellery with the utmost care.  There are many types of jewellery cases, designed for jewellery travel, available in all price ranges.  Most have velvet pads inside to attach pins and earrings, with special compartments for bracelets and necklaces.  Don't leave your jewellery on the rim of the basin when you remove it to wash your hands.  It can easily slip down the drain.

Tru-Diamonds™ gems are exceptionally hard and are unlikely to become damaged or scratched.  But lotions, powders, soaps and even natural skin oils can put a film over diamonds and gems that will greatly reduce their lustre and brilliance.  Fortunately, this is easily remedied by regular cleaning.

How do i clean my Tru-Diamonds™ jewellery?

Diamonds, like all gemstones, can get soiled, smudged and dusty.  Lotions, powders, soaps - even the natural oils from your skin - can create a film which will reduce the brilliance and sparkle of your gems. In addition, chemicals in the air can oxidize or discolour the mountings. Keeping your jewellery clean will maximize its brilliance.  Here are three ways to clean your Tru-Diamonds™ jewellery.

Jewellery Cleaner: 
Use Tru-Sparkle (available from us) or another brand-name liquid jewellery cleaner for diamonds.  Read the label carefully and follow instructions.  Do not touch your clean diamonds with your fingers, as the oils from your hands can leave a film on the stones.

Detergent Bath:
Prepare a small bowl of warm suds using any mild household liquid detergent (be sure not to use any cleaners containing chlorine). Brush the jewellery with a soft brush until you have created a lather around it. With the jewellery on a plastic or metal strainer, rinse off with warm water (be sure not to clean your jewellery over the drain!) Pat your jewellery dry with a soft, lint-free cloth.

The Ultrasonic Cleaner:
There are many types of these small machines available to the public today.  They will clean any piece of jewellery that can be soaked in a liquid within a matter of minutes. When the machine is turned on, a high-frequency turbulence is created. Be sure to follow the manufacturer's instructions and warnings before using these machines.