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Winter Fashion at Tru Diamonds

“What good is the warmth of summer, without the cold of winter to give it sweetness.” ― John Steinbeck, Travels with Charley: In Search of America   As the weather turns and memories of summer dresses and flip-flops begin to fade, we find ourselves reaching into top cupboards for our winter fashion classics with a […]

My Tru Diamonds Moment

  You make us shine!   We’ve been feeling the love recently and thought we should share what our committed customers and faithful fans have been saying behind the scenes. We love to hear your thoughts of our jewellery and how we feature in your memorable moments. We put all of our effort into ensuring […]

Matching earrings with hairstyles

If accessories are the punctuation marks that define the tone of a look, then earrings for women are the exclamation marks. They truly are the finishing touch that can make or break an outfit, so they need to be chosen carefully. Your earrings should not only match your outfit and face shape, they should also […]

Tips to Save Your Jewellery from Tarnishing or Fading

Jewellery, whether it is the real thing, simulated or costume jewellery, can be ruined if not cared for correctly. Jewels may fade and metals may tarnish over time, but there are some tips you can follow to prevent this from happening. At Tru Diamonds™ we firmly believe that prevention as they say, is far easier […]

London Fashion Week 2016

The month of September means London Fashion Week has rolled around once more for its second, semi-annual event. Featuring Spring/Summer 2016 trends, the event will run from the 18th to the 22nd of September 2015 at a brand new venue. Previously held in Somerset House, this year the organisers have moved the proceedings to Brewer […]

Come Together: The Perks of Buying Matching Jewellery Sets

Come Together: The Perks of Buying Matching Jewellery Sets Wearing matching jewellery has been historically associated with high society. The crème de la crème sought out parures (a French word meaning ‘a jewellery set … intended to be worn together’ that comes from the verb parer meaning – ‘to adorn’) as status symbols and the […]

A Night at the Ballet: The Nutcracker

A Night at the Ballet: The Nutcracker The Daily Telegraph heralded it as – Dazzling, The Guardian as – Christmas Card Perfect ; Tru-Diamonds™ simply says, not to be missed.   The English National Ballet’s production of The Nutcracker opens on 16 December 2015 at the London Coliseum. This Edwardian Christmas tale about a young […]


Hamlet Revival and 16th Century inspired jewellery

            The Tru-Diamonds™ team is particularly excited to see the costumes and setting for the latest Hamlet revival at London’s Barbican Centre. Fans of William Shakespeare and Benedict Cumberbatch have been chomping at the bit to get tickets to the tragedy about the tortured prince of Denmark, which has already […]

Ruby, Ruby, Ruby, Ruby!

  “The gleaming Ruby should adorn, All those who in July are born, For thus they’ll be exempt and free, From lover’s doubts and anxiety.” – Anonymous In June we had the Queen of Gems, and for July Tru Diamonds™ presents the King, and rarest of all gemstones – the July birthstone – the ruby. […]

The Pearl is the Queen of Gems

The sovereign’s birthday has long been celebrated – in fact since 1748 – on a sunny Saturday in June, with an impressive military parade, known as ‘Trooping the Colour’. Carried out by the Household Cavalry on Horse Guard Parade by St. James’s Park in Whitehall, this is Her Majesty’s public birthday celebration, despite her actual […]