If It’s Good enough for Elvis... Platinum

All Tru-DiamondsTM pieces are available in Platinum clad settings, so we’ve decided to have a look at the ‘little silver of the Pinto River’ to better understand one of the rarest elements found beneath the Earth’s crust. Platinum in its most raw state is found in the alluvial banks of some rivers, and also contains gold and other platinum group metals.

In the 1500’s Spanish conquistadors were unimpressed by their Platinum discoveries, and regarded it as an inferior metal – even naming it ‘platina’ or ‘little silver’. It was only in the 1700’s when alchemists began to see the use of the metal in changing lead into gold. In 1751 a Swedish scientist classified Platinum as a precious metal. Platinum is often chosen for its sophisticated appeal and popularity amongst the rich and famous. King Louis XV of France declared it ‘The only metal suitable for Kings’ in 1780 and in the early 1900’s Louis Cartier created the first Platinum jewellery.

Hollywood’s leading ladies boosted the profile of Platinum in the 1930’s when actresses such as Jean Harlow were often seen adorned in Platinum jewellery, and when hot stars like Elvis and Priscilla sported Platinum wedding rings in 1967.

Why should you wear platinum?

With only a few hundred tonnes of Platinum produced every year, metal is regarded as extremely coveted and very precious. It is especially tarnish resistant, which makes it a perfect medium to use in fine jewellery design. The metal is known to enhance the brilliance of diamonds, and is therefore widely used in engagement- and wedding rings. So if it’s good enough for world leaders and the ‘King’.... why not treat yourself with it?

Here are some of our Platinum favourites:

Tru-Diamonds The Royal Engagement Ring 

Tru-Diamonds Starstruck Pendant 

Tru-Diamonds Boldly Beautiful Earrings 

Are you a Platinum Gal?