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World’s Biggest Diamond Company To Sell Non-Mined Diamonds

In a remarkable about-face, De Beers, the world’s largest diamond mining company revealed that it will soon start selling non-mined, laboratory-created gems. Commenting on this development, Len Gullan, founder and chief executive of Tru-Diamonds™ said; “This is a surprising, but very welcome, U-turn by De Beers as it vowed, for many years, it would not […]

Finger Size Matters

Finger size matters – Ordering the perfect size ring

When choosing a new ring, the size of your finger will inevitably need consideration. Here are some good guidelines in finger size management to ensure you receive a comfortable fit. Bear the right finger in mind When considering an engagement ring, be sure it fits on the fourth finger of the left hand – aptly […]

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A Guide To Diamond Carat Sizes

We all dream of dripping in diamonds, and the bigger they are the better right? But do we know a carat when we see it? Many people don’t realize it, but “carat”, derived from the seed of the Carab tree which was used as a measuring standard, indicates the weight of a diamond and not its […]

18 carat and 950 platinum clad rings

The essential clarification of cladding

As any fervent fan of Tru-Diamonds jewellery will tell you, we are known for our excellent service and a range of high quality, yet affordable products. In a nutshell, we grant you access to a world of high end, designer jewellery that is as beautiful and timeless as expensive diamond jewellery, but without the exorbitant […]